Jay Karen, CAE, CEO of the National Golf Course Owners Association (NGCOA), joined the ASAE board in 2020. "It was the best kind of time to become a board member, when there's a lot of change management going on,” he says. “You can have a real direct impact through conversations, strategy discussions, even branding discussions."
Now the current chair of the ASAE Research Foundation and chair-elect of ASAE, Karen shared some insights and guidance about how organizations can effectively respond to the accelerating rate of change at the current moment.
Stay future-focused. Karen cites the Foundation’s ForesightWorks tool as “some of the best content and programming I’ve ever seen at ASAE.” That’s because it emphasizes oncoming change drivers that associations are often still resistant to facing. “Most associations tend not to think beyond a year or two ahead,” he says. “It’s training us to think down the road and consider all the possible intersections with our space—society, politics, the economy, workforce, all of those things.”
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