With the number of residential care communities in Ohio nearly tripling over the last three decades, standing out has never been more important. In this new on-demand webinar, Positioning Your Assisted Living for Success in a Competitive Market, Gina Cappitti, LNHA, CEAL, CDP, shares how providers can build a meaningful competitive edge in today’s saturated marketplace.
From digital-first impressions and generational shifts to reputation management and purposeful resident experiences, Gina unpacks the real-world strategies that set high-performing communities apart. Providers will gain practical insights on assessing local competition, refining their unique value proposition, and aligning culture, care, and marketing for long-term success.
This session is a must-watch for executive directors, marketing and admissions teams, and anyone shaping their community’s reputation and occupancy strategy.