11/26/2024

Dictionary.com Names ‘Demure’ Its Word of the Year for 2024

Its popularity has blossomed online

Popular online dictionary platform Dictionary.com has officially announced its annual word of the year, and they’ve made a very mindful choice.

Their 2024 Word of the Year is the viral sensation "demure," which took off on TikTok in August of this year. It was popularized by Jools Lebron, whose phrase “very demure, very mindful” was featured in a series of viral videos and replicated by other creators. Lebron would also often pair the word with "cutesy" and "considerate," providing advice to her followers for situations like "how to be demure and modest and respectful at the workplace."

Between January and September of this year, Dictionary.com says that Demure saw a 1200 percent increase in usage in digital web media and had 200 times more searches on Dictionary.com.

Please select this link to read the complete article from TIME.