11/25/2024

Google's U.S. Antitrust Trial Draws to a Close

The trial was related to its online ad activity

The U.S. Department of Justice (DOJ) will make its final argument on Monday that Google illegally dominated online advertising technology, seeking a second antitrust win against the company.

The closing arguments in Alexandria, Virginia, cap a 15-day trial held in September where prosecutors sought to show Google monopolized markets for publisher ad servers and advertiser ad networks, and tried to dominate the market for ad exchanges which sit between buyers and sellers.

Google has argued prosecutors are bending U.S. antitrust law to force it to accommodate competitors' services, and that the case is focused on incidents from years past when Google was still building and improving its offerings.

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