11/25/2024

Change Management in the AI Era

Generative AI has accelerated overlapping changes for associations

In the era of artificial intelligence (AI), consider adopting a “complexity management” approach instead of traditional change management strategies, said Kristen Linnea Johnson, Ph.D., principal digital innovation lead at Amazon Web Services Worldwide Public Sector.

Generative AI—a subset of artificial intelligence that uses learning models to produce new content (coding, text, images, videos or other forms of interaction)—has accelerated overlapping changes for associations.

“We no longer have the luxury of the classic Rogers Change Adoption Curve, which looks a bit like a stegosaurus’s back, with adoption pictured as a clear slope up, a rounded hump, and then a tail for the last remaining converts,” said Johnson. “With [generative AI], it’s more like a shiver of sharks—or, more accurately, a shiver of overlapping shark fins, with a new—and even smarter—sharp peak of change rising before the first one has even won over early majority adopters.”

Please select this link to read the complete article from Associations Now.